top of page

when women have the opportunity to empower other women, they do

In fall of 2016, I was part of a great group of 18 selected designers to participate in a 3-day workshop sponsored by Adidas in Portland,Oregon. I was in a team with product designer, Felix Hoyos, and interaction designer Angela Nguyen.

Adi Hub is a digital platform that unites women in sports to join together as a community. We looked at high school females who desire to be part of sports but lack the confidence or motivation; our app allows them to take the first steps into forming or becoming part of a team. Once they have formed a community, they are able to have access to an adi hub, a versatile stadium that changes its interface based on the sport. Teams will be able to customize their interface together, and in doing so build confidence, an identity and a bond.

Conversely, not everyone may have access to an adi hub. Our solution, to give more women more sports, is to build pop up hubs in existing spaces. A parking lot at school or an open grass field can have an adi pop up. These pop ups will provide sports equipment for rental, only available through building a community from the mobile app.

bottom of page